15 Steps to Success for an Affiliate Manager

July 12, 2021 | Tags: FinTech

Advertise Purpletakes the worry and risk out of the equation by carefully vetting affiliates on your behalf. Manages the affiliate publishers on behalf of an advertiser to drive sustainable growth. Top-tier Agencies and freelancers usually have loads of case studies, proving you can rely on expert affiliate management. Use affiliate program data to make strategic decisions and optimize your program. Report the day-to-day activity of the affiliate program to the advertiser/merchant.

What does an Affiliate Manager Do

The role involves managing people, tools, and systems responsible for bringing in revenue from your affiliate program. While affiliate managers don’t create content for casino affiliates, they are a conduit for marketing and promotional materials. Some affiliate managers can even help tailor custom promotions for affiliates.

How To Make Your Affiliate Program Stand Out

They have a wide range of solutions for any company’s budget, from DIY software to a full-service recruitment outreach solution. If you are looking for recruitment help, take a call with my buddy Rob at Grovia. Affiliate marketing is a performance marketing strategy whereby you partner with independent marketers who will promote your product in exchange for compensation. Managing an army of affiliates is no easy task and the entire program can get quite complicated. If you are designing and creating banners for your affiliate program, than you will require to spend more time here than an affiliate manager who has an in-house design team.

  • One of the first options you have of getting an affiliate manager is to hire one in-house.
  • This network management will be able to provide network, industry and even competitor analysis.
  • Good affiliates know the fastest way to win this game, but they all know it doesn’t happen overnight.
  • Your role as the affiliate manager is to provide recommendations for where your products/services fit into their website.
  • An increased focus on profitability and efficiency within the channel.
  • This could mean evaluating your program commission structure or looking at the customer lifetime value by affiliate partner to identify where you should be focusing your efforts.

They have to carefully plan the content and how to maximize their efforts, but that all takes effort and time on their end. The affiliate has to know the capabilities of the product to write a thorough review. They are going to think of creative ways to sell the product and link to appropriate sites, maybe even competitors.

#AskAffiliateINSIDER – What are the most important workflows to set up as an affiliate manager?

In order to drive the best possible results for affiliate sales management, it’s vital to develop a strategic marketing program that motivates them and provides the necessary supporting tools. At Advertise Purple, we’ve worked with hundreds of companies to build affiliate programs of the highest caliber. We can advise you on the most appropriate terms to include, such as the ideal cookie window and commission structure. Our experienced team can help to develop an incentive scheme that motivates merchants while ensuring a strong return on investment for your business.

What does an Affiliate Manager Do

Such applications must be clearly presented and accepted by users, and easy to uninstall. “If our customers wish to be marketed to by that store then they will be,” explains Palmer. More activity around optimizing current top-tier and mid-tier partners. Before you sign a contract, make sure that you have a good rapport with the person you’ll potentially be working with. Affiliate managers have multiple responsibilities, and we’ve outlined their three most crucial roles below.

Affiliate Manager Career Paths

There are multiple career paths in marketing in today’s digital era and one that has been trending is a market manager, also known as an affiliate marketing manager. An affiliate marketing manager’s job is to manage an affiliate program. An affiliate marketing manager will manage existing affiliates, work with an inhouse affiliate manager, coordinate affiliate networks. An affiliate marketing manager recruits new affiliates as part of the regular account management process. In affiliate marketing, an affiliate manager’s duties including recruiting new affiliates to the program and tracking their performance. Your responsibilities include developing new ways to optimize your network and implementing initiatives designed to increase the productivity of your affiliates.

As this is a managerial role, affiliate managers will most likely have excellent communication skills that enable them to manage their affiliate network. In Particular, virtual communication skills are extremely important in any case. In general, knowing how to build relationships is an important part of any job. At Advertise Purple, our dedicated team of affiliate managers can help you to extend your reach and generate high-quality leads.

Affiliate managers are the first people affiliates will come to with brand questions, so they need to educate themselves on the brand. Affiliate activation means motivating new affiliates and stagnant ones to promote your product. This involves equipping them with the right information, incentives, and tools to help them be more effective. Grovia is my go-to solution for recruitment, but check out my full list of affiliate manager tools. As you can tell, the role of an affiliate manager requires excellent organizational and multi-tasking skills. Crisis management is essential for companies that want to survive in the market.

What does an Affiliate Manager Do

They also liaise with third-party networks and handle media buying if that’s part of your strategy. Your affiliate manager is also responsible for generating insightful reports and can provide digital marketing consulting services to help your program improve. Unlike other types of advertising and promotions, affiliate marketing doesn’t involve guesswork.

You can tell us what your affiliate marketing goals are, and we can help you accomplish them. Additionally, we can set new affiliate objectives that can further your company’s marketing progress. We can manage affiliate technology to help you get the best results.

Provide them with all the ammo they need here by highlighting the best selling points for the products. The affiliate will be researching what articles are doing well right now and figure out what they can do better to get on the first SERP. The affiliate will also be reading other reviews, both negative and positive, to get a grasp on what others are writing about.

Affiliate Marketing Day-to-Day

One working in the iGaming sector is going to have a very different job role compared to one who works for a retail affiliate network. Most relationships in all walks of life fail because of a communication breakdown and the same applies to the partnership between an affiliate and an affiliate manager. Once you’re onboarded onto the program, the affiliate manager should be on hand to provide support within their designated working hours. You will likely have teething problems, to begin with, and your first port of call should be the person assigned to look after your account. It’s not ideal for businesses that can’t maintain the monthly cost of an in-house affiliate manager. Agencies have the best tools and software solutions to optimize affiliate management.

What does an Affiliate Manager Do

These experts also research and implement affiliate marketing trends. This full article covers the top affiliate manager tasks and benefits and how much to pay your affiliate managers. Brands that hire affiliate managers don’t have to stress about this concern. Instead, they benefit from an organized and streamlined affiliate marketing campaign and management strategy led by an expert. You won’t have to communicate with teams yourself, handle affiliate communications or attract and retain affiliates.

How Much Do Affiliate Managers Earn?

If your affiliate management agency has experience and expertise with global affiliate program management, they will be essential to your expansion efforts. Typically, an affiliate program management agency will help brands by developing and executing strategies that align with business goals. We have generated over $22 million for our clients using our carefully-selected affiliate networks. Over the years, we’ve analyzed a wealth of digital marketing data to identify the most effective strategies. Unlike other agencies, we have an in-depth understanding of what makes a successful marketing channel that’s built on real data, not best guesses.

Top Colleges for Affiliate Managers

An affiliate manager has to ensure that a program is successful, and the best way to achieve this is by partnering with high-quality affiliates. As such, one of the most critical areas that affiliate managers are responsible for is the recruitment phase. But the point of successful affiliate management and marketing is to develop affiliate relationships that run deeper than this. They should be passionate about your products and value affiliate management system proposition because this makes it easier for them to market your product and contribute to your revenue. Finally, an affiliate manager will have to communicate with the marketing team or owner of the company about providing bonuses or incentives to affiliate partners to promote the program more heavily. Providing custom deals or higher commissions to best-performing partners can also work as a good incentive to drive more gains.

You have three good options available for getting help with managing your affiliate programs. When revenue goals are reached and exceeded, it makes you look good to executives. Oftentimes they will invest more marketing budget into doing exploratory campaigns if the affiliate program is successful. No two days are typically the same in affiliate marketing, but on a daily basis, your affiliate manager will be covering some of these key tasks.

Previous Post20+ High Paying Affiliate Programs for 2022: Ultimate Guide

One factor to consider when looking for an agency to manage your affiliate marketing program is that they will nott be fully integrated into your business. This may result in slower execution https://xcritical.com/ of campaigns as collaboration and communication may be slower. In a nutshell, hiring an in-house affiliate manager is an excellent option if your brand has a growing affiliate network.

If you’re a business owner, this course is a great way to learn the best practices of affiliate marketing on your own. It’s also a great way to train and certify members of your own team to ensure that they’re up to speed on the latest trends and best practices. Most students are working full time, so we have designed the course structure accordingly. Just one hour per day for 10 consecutive weekdays will make you a certified affiliate manager. The additional tasks take 30 minutes at the end of each session, but, they are not mandatory.

Not only was the class super informative and educational, but Dustin made each session engaging and fun! Determining the right key performance indicators to apply to the channel in order to measure success. Building and launching a new affiliate program can be a daunting task without oversight by someone with expertise in the channel. And what should you do to avoid paying commission on leads that aren’t genuine?